As we’ve seen in the lead-up up to the Rugby World Cup, PR is very important—and, at times, very tough to control. But it’s not just about crisis management or pushing products. So in an effort to show what PR is actually all about—and how it can be used effectively—the Public Relations Institute of New Zealand (PRINZ) has released the first ever New Zealand Public Relations Case Studies eBook, which tells the tales of 26 PRINZ Award winners and entrants from 2011.
Browsing: Gordon Chesterman
The comms response to the outbreak of bacterial vine disease Psa in New Zealand kiwifruit has won Melanie Palmer from ZESPRI International Limited and Andrea Brady from Catalyst Communication Consulting Limited the supreme award at the Public Relations Institute of New Zealand’s PRINZ Awards.