After worming its way into the pockets of well over one million New Zealanders, 2degrees has been focusing on adding the more lucrative business and post-pay customers to its ledger in recent months, with its latest campaign featuring endorsements from Geoff Ross, Dion Nash, Al Brown and Kate Sylvester. But in keeping with the other major telcos and their various marketing partnerships, 2degrees has struck up a deal with Google Play and its long-serving mascot Rhys Darby is promoting it through the wonder of dad dancing.