IAB New Zealand has announced it has been working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Google has confirmed that New Zealand country manager Tony Keusgen has been replaced by Stephanie Davis.
New Zealand marketers this is for you – the Web Rangers programme has provided you a pool of marketing talent for the years to come. The programme, backed by Google NZ, Netsafe and Y&R, enlisted 14-17 years olds from around the country to tackle the issue of cyberbullying and promote safer and smarter internet use – because who better to come up with a marketing campaign than the demographic itself?