IAB New Zealand has announced it has been working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
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Google has confirmed that New Zealand country manager Tony Keusgen has been replaced by Stephanie Davis.
New Zealand marketers this is for you – the Web Rangers programme has provided you a pool of marketing talent for the years to come. The programme, backed by Google NZ, Netsafe and Y&R, enlisted 14-17 years olds from around the country to tackle the issue of cyberbullying and promote safer and smarter internet use – because who better to come up with a marketing campaign than the demographic itself?