articles tagged 'GoodSense'

Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense

  • Sustainability
  • July 31, 2014
  • Kath Dewar
Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense
linecon0 via Flickr

Consumers—especially the younger ones—are increasingly checking out whether companies have been naughty or nice. And research shows an average of 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. So, as Kath Dewar writes, it pays to keep it clean.

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Dole—too little, too late?

  • Marketing
  • May 29, 2013
  • Kath Dewar
Dole—too little, too late?

Following news of Dole's decision to ditch its 'ethical choice' label, Kath Dewar offers the company some advice and looks at how consumers might respond to its greenwashing.

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