Industry happenings at APN Outdoor Group, Isentia, Goodoil, Fish&Clips and EightyOne.
Browsing: Goodoil
Industry happenings at Yellow, Hype & Dexter, Goodoil and Because.
Origami, bonsai trees, robots, lanterns and sumo wrestlers move to the rhythm of Kiwi hip-hop dance crew The Bradas in a new spot announcing the arrival of Steinlager’s Tokyo Dry beer.
Garden emperors, tomorrow’s basketball stars, Hobbit pilots, and regular Kiwis make an appearance in the latest edition of the weekly TVC rundown.
Back in 2010, Mintel’s Michael Oliver charted the rise of middle-aged men wearing lycra and their big impact on the cycling market (the BBC covered the emerging trend of the MAMIL soon after). Since then, it’s become a fairly widely used term, often disparagingly, and there are plenty of Kiwi chaps who appear to have swapped the flashy sportscar for the flashy roadbike—or at least added to it—as part of the obligatory mid life crisis. Now, in a continuation of ASB and Saatchi & Saatchi’s latest campaign that focuses on the type of conversations the bank believes New Zealanders actually have about money, it’s combined cycling with another one of the nation’s loves: property.
Bikers, robots and solitary actors star for Hallenstein Brothers, ASB and Noel Leeming in this week’s edition.
Three good’uns share the gold this week.
Who’s it for: Sky TV by DDB and Prodigy Films
Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …
It’s regularly said that golf and beer go together almost as well as raspberry and coke. And, in keeping with the long-established annual beer marketing tradition, Tui and Saatchi & Saatchi have created a new summer campaign that aims to celebrate legends, kicking things off with a wee gem showing a few lads indulging in a bit of extreme white ball chasing.