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articles tagged 'Goodman Fielder'

Meadow Fresh invites Gwyneth Paltrow to try its yoghurt

  • Advertising
  • November 28, 2017
  • StopPress Team
Meadow Fresh invites Gwyneth Paltrow to try its yoghurt

Meadow Fresh and Y&R are having some fun with the launch of a Greek yoghurt by asking: ‘is it good enough for Gwyneth?’.

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Pitch watch: Goodman Fielder narrows the search to three agencies

  • Advertising
  • July 25, 2017
  • Damien Venuto
Pitch watch: Goodman Fielder narrows the search to three agencies

The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel's, Puhoi Valley, Freya's and a number of other brands.

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Vogel's celebrates its 50th anniversary with first TV spot in a decade

  • Advertising
  • July 17, 2017
  • StopPress Team
Vogel's celebrates its 50th anniversary with first TV spot in a decade

A teacher who taught in a war zone, an environmental activist who put her body in harm's way and an unlikely speaker of Te Reo come together in a heartwarming spot that serves to showcase that being a New Zealander has less to do with the way we look and far more to do with who we are.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Vogel's takes a leaf out of 2011's book, embraces cricket puns

  • Advertising
  • March 10, 2015
  • StopPress Team
Vogel's takes a leaf out of 2011's book, embraces cricket puns

Back in 2011, Vogel's received plaudits for a pun-laden outdoor campaign that cheekily tapped into the hype around the Rugby World Cup, even though it wasn't a sponsor. And it's trying something similar during the Cricket World Cup.

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Colmar Brunton award for Natures's Fresh 'No Nasties' ad

  • Ad Impact
  • December 1, 2014
  • StopPress Team
Colmar Brunton award for Natures's Fresh 'No Nasties' ad

Bread with "no nasties" wins Goodman Fielder the October 2014 Ad Impact Award from Colmar Brunton, while a slap of paint with a clap of the hands gain Clemenger BBDO a nod, and a quick save for Sealord gets Ogilvy & Mather an honourable mention.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Goodman Fielder wins August Ad Impact Award, appoints Reactive as digital agency

  • Ad Impact
  • September 30, 2014
  • StopPress Team
Goodman Fielder wins August Ad Impact Award, appoints Reactive as digital agency

Goodman Fielder has picked up August’s Colmar Brunton Ad Impact Award for its spot featuring a baker attempting to evade a horde of villagers desperate to get their hands on a freshly baked loaf of Freya’s new low carb bread. PLUS: Reactive appointed Goodman Fielder's digital agency.

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Shine switches its dairy allegiances after Goodman Fielder win—UPDATED

  • Advertising
  • August 12, 2013
  • Ben Fahy
Shine switches its dairy allegiances after Goodman Fielder win—UPDATED

After a competitive pitch, it's thought Shine has won the Goodman Fielder dairy business, which means it has said goodbye to Fonterra.

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Goodman Fielder casts its net wide for dairy pitch

  • Advertising
  • July 16, 2013
  • Ben Fahy
Goodman Fielder casts its net wide for dairy pitch

Since the closure of Publicis Mojo at the end of last year, Goodman Fielder has been working with Joy, the agency set up by ex-Mojo chair and chief executive Graeme Wills. And, according to Goodman Fielder's PR and communications manager Ra Fletcher, it continues to do so. But it also appears to be looking at its agency options. ​

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Mojo and Lawson's aim for the funny bones with bread—and sage advice—for the Boomers

  • Advertising
  • July 17, 2012
  • StopPress Team
Mojo and Lawson's aim for the funny bones with bread—and sage advice—for the Boomers

Babyboomers are often portrayed as greedy, BMW-driving, house-hogging, tax avoiding luddites. But they also use the internet, have Facebook pages and watch YouTube. So why should they miss out on all the viral marketing fun? As no one was really catering to them specifically in this area, Publicis Mojo Auckland, Goodman Fielder Australia's Lawson's bread and The Down Low Concept have tried to fill the gap with a light-hearted look at that particular life-stage, with self-help tips delivered by one of the statesmen of Australian comedy Trevor Marmalade.

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In puns Vogel's trusts

  • Advertising
  • October 31, 2011
  • Ben Fahy
In puns Vogel's trusts

New Zealand likes Vogel's. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo's recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here's the lot of them, including a post-victory billboard that oozes smugness.

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Goodman Fielder restructure leaves Kiwi casualties—UPDATED

  • Marketing
  • October 4, 2011
  • Cath Winks
Goodman Fielder restructure leaves Kiwi casualties—UPDATED

Australasian food giant Goodman Fielder is apparently cutting staff from its New Zealand operations.

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