Saatchi & Saatchi’s crowd-sourced action shots, Cirkus’ fantastical motorbike mission, Kiwibank’s take on box living and safe.org.nz’s star studded PSA wear the crown this week.
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TVCs of the Week: 19 November
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Safe.org.nz locks into Kiwi hearts with TVC campaign that aims to unlock cages
Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC.
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Cadbury keeps the rhythm, keeps the rhythm going
Cadbury is currently dealing with yet another crisis after likening one of its chocolate bars to Naomi Campbell in an ad campaign. As you can probably imagine, the diva is not pleased. But, on the plus, less racist and much more feelgood side, it launched the next rhythmical instalment of the Share the Joy campaign on Kiwi TV last night. And it can be summed up with this quote from an unnamed StopPress staffer: “Yeah, I’d grind to that on the DF.”