With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client’s willingness to listen to its agencies and the agencies’ willingness to understand their client.
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
It’s been 101 years since blood was spilled at Gallipoli, but for Māori Television that blood has provided the foundation for a new campaign to show the war is a history all of Aotearoa shares, despite our own personal histories. To get people thinking about what Anzac Day means to them, Māori Television teamed up with Goodfolk to create a short-film documentary The Blood We Share.
Babich Wines is celebrating its upcoming centenary by sharing 100 stories of the Babich family from the business’s long history through an integrated campaign via Goodfolk.
Following on from Auckland Council’s appointment of DDB as its lead agency, Goodfolk has been appointed the digital communications agency and Alt Group will be responsible for arts and culture communications. This announcement brings the long-running process to an end, and gives the agencies until the next mandatory RFP process to work with the Council. PLUS: Goodfolk wins Fletcher Building account.
Staff generally see more of a company’s advertising than its customers do. But even so, brands are often dropped on them from a long way up, without an explanation of the full story, or the thought process behind them. And that’s a waste of potential advocacy, says Goodfolk’s Michael Easton.
Auckland-based brand and communications agency Goodfolk today announced the addition of Mark Easterbrook to the newly created role of executive creative director. This move comes shortly after the agency recently made two other senior staff appointments.