Nothing endures but change, and the latest newspaper and magazine stats from Nielsen and the Audit Bureau of Circulation are no exception, as the ABC changes both its methodology, and its frequency of audits. The ABC will now be sending out quarterly rolling averages, instead of the six months end-on-end averages it has been doing. The key benefits for marketers and agencies will be receiving more regular data, and the methodology of releasing rolling annual totals is aligned with readership.
Browsing: Good magazine
Good Magazine’s December/January 2011 issue has beaten off fierce competition to be hailed as winner of The Maggies: Magazine Cover of the Year 2011. The cover features an image of a handmade pohutukawa wreath evoking the Kiwi Christmas spirit, and beat titles across all five categories, to be crowned overall Magazine Cover of the Year, as well as winning the Lifestyle category.
Our eco-squeaky friends at Good magazine are producing a handy little book of healthy and ethical products for YOU – the conscious consumer. The A5, 120+ page Good Shopping Handbook will come free with the Dec/Jan issue of the mag and will be on sale throughout 2010 in supermarkets and …
TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.
On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said …