There’s been plenty of speculation about when Kiwi golfing phenom Lydia Ko would sign on the dotted line and start chasing the big bucks. But rather than having to deal with a traditional press conference and the obligatory banal questions from nosey parkers, she decided to announce her decision with an entertaining video that she posted to Twitter.
What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V’s latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of “virtually indestructible” golf carts.
Most sports organisations aren’t run for profit. In fact, “not-for-loss” is often a more appropriate term for many New Zealand sports clubs, primarily because any surplus is usually channelled into maintenance or improvements. So can strategic marketing help make these clubs more profitable?