Browsing: Glossies

News
The Glossies: People’s Choice
By

The winner of the annual Glossie Award—and of the $10,000 travel prize from OMD—will be announced at an event next week. But we wanted to know if our dear, opinionated readers felt the same way as our dear, opinionated judges about the country’s best magazine ad. So select your favourite ad (the list is made up of all the winners across the competition plus a few wildcard entries we felt deserved to be in the hunt for the major prize) and then click on the vote button down below.

News
Add some gloss to your package
By

Over the past year and a bit we’ve been showcasing some of the best magazine advertising in the country through The Glossies. And the time has come to hand out the annual award—and the $10,000 travel prize, which has been provided by the good folk at OMD. We’ll also be handing out the StopPress people’s choice award (a poll will be going up on the site next week so make sure you vote). The event will be taking place on 6 March in the printing hall at Image Centre Group and food and booze will be provided. Invites are going out today, but if you missed out and want to come along, email the MPA’s commercial director Katrina Horton.

News
About face: Trilogy’s print principles earn Glossie honours
By

The final instalment of The Glossies for this year had one of the biggest responses yet, with over 800 votes. And it was Trilogy and Special Group’s all-natural campaign in Woman’s Day that came out on top, beating out Taste magazine’s Homebrand takeover by Progressive and Ogilvy and DB Export and Colenso BBDO’s The Wine List in Metro.

News
The Glossies: August/September
By

Ah The Glossies. How we’ve missed you. But you’ll be overjoyed to know we’ve saved the best for last with a bumper double edition to round out this year’s competition. So peruse the entries, marvel at their quality and cast your vote.

News
Take a gander at the Glossies
By

Due to a combination of rain fade, La Niña, the dog eating it and launching a new website, the June round of The Glossies is a bit late. But absence makes the heart grow fonder, so have a look at this month’s contenders and vote for your favourite magazine ad.

News
Don’t be an idiot, have a Glossie. Colenso BBDO takes out May Glossies win with DB Export Dry ad
By

As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.

News
May the Glossies be with you
By

The StopPress scanner is smeared with greasy fingerprints, but it’s not because we’re submitting files to Scanwiches or Cat Scans. It’s because we’re hitting go on the May round of The Glossies. But we need your vote. So get in there and choose your favourite. 

News
Vero and Big’s reliable bovine aviator takes April Glossie honours
By

Vero’s 1300kg Black Angus bull burst onto the scene in 2003 when Big launched the brand in New Zealand with the memorable TVC ‘Bull in a China Shop’. Fast forward about nine years and the Hawke’s Bay-based Sensation is still going strong and is one of the most enduring and well-liked mascots in the country, as evidenced by the fact an ad featured in Kia Ora magazine has taken out the April round of The Glossies with 24 percent of the vote, beating Landrover’s double-page spread in NZ Rugby World’s 1st XV with 19 percent and Team Architect’s ad by Glow Consulting in Home magazine with 12 percent.

News
The Glossies: April voting now open
By

The massive pile of magazines filled with Post-It notes stacked up on the StopPress desks (which are, of course, made of rich mahogany) indicates the April round of The Glossies is now open. And we need your votes. So get in there and choose your favourite. 

News
Get your Glossie on: March voting now open
By

We’ve searched high, low, near, far and also wide for the best ads and ‘creative executions’ in this month’s crop of local magazines and now you get to decide which one is the best by voting in the March edition of The Glossies. See this month’s entries below. And remember, there’s just one vote per computer. 

News
FOUR’s home of not rugby wins Glossies
By

The January/February round of voting for The Glossies has been tabulated, and FOUR’s Home of NOT Rugby in ACP’s Metro, cooked up by FOUR and Special Group, has taken top honours with 27 percent of the vote. Yellow Pencil BrandSharp’s effort for Red Paris in NZ Marketing got them tantalisingly close, with 26 percent, and Chris Dobbs was third for Working Style in Metro (10 percent). That’s two in a row for Special Group…

News
Ecostore’s personalised mag covers win hearts, minds and inaugural Glossies Award
By

The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent).