Browsing: GLobal Consumer Confidence Index

The world turns – and ad spend turns with it

Comforting economic performances and improving consumer confidence in the Asia Pacific region should bring a smile to the collective dial of the New Zealand media and marketing fraternity, with media advertising spend in the 12 markets followed by Nielsen growing by 18 percent from the same time last year, although New Zealand spending across TV, newspaper and magazines is at the back of the regional pack, recording an increase of eight percent.