People love to complain, particularly when it comes to ads. “Why does it always become louder during the ads?”, “I hate this ad”, “I swear they screen ads longer than they used to” – are all common complaints heard around the endangered television set. The Advertising Standards Authority has released a report on the top 10 most complained about ads from last year, here’s the rundown.
A bull-riding babe, a sightseeing couple and an eyebrow-raising basketballer get a gold sticker this week.
Earlier this week, Glassons provoked the ire of its Facebook fans, Twitter followers and an eating disorders expert for featuring a mannequin that was designed to have its ribs showing. Auckland-based psychotherapist Anna Drijver, who specialises in a range of eating disorders, told the Herald that the use of the mannequin was “absurd” and added that this approach to window promotions would have a “negative effect” on both young boys and girls. Yet, despite this controversy still simmering on social media networks, Glassons has now unveiled a new campaign that will undoubtedly also raise a few eyebrows for featuring the controversial act of bull-riding.
Who’s it for: Glassons by Mojo Publicis
Why we like it: Because it’s a real mish-mash of extremely well shot imagery and sounds that leave you a little bit confused (albeit pleasantly). Plus, it makes the banjo and accordion look raucously hip. Who knew hauntings could …