News
There is a season, turn, turn, turn: media blast aims to get the new give way message through
The NZTA, Clemenger BBDO and OMD’s short, sharp mass media blitz to educate all Kiwi road users about two changes to the country’s give way rules that kick in on March 25 at 5am probably won’t win any Gold Axis awards. But the $1.2 million campaign could certainly help save a few insurance claims and/or hospital stays.