articles tagged 'Gigatown'

Collect your own (magazine)! Get the good oil on the best in the business with NZ Marketing's awards special

  • Gratuitous self-promotion
  • September 4, 2015
  • StopPress Team
Collect your own (magazine)! Get the good oil on the best in the business with NZ Marketing's awards special

The country's best marketing thinking and execution was recognised last week at the TVNZ-NZ Marketing Awards. All subscribers to NZ Marketing magazine should have received their personalised copy of the latest edition (and hopefully popped out the perforated 'collectables' featured on the cover). Inside you can find out why Jules Lloyd-Jones, Sam Forrest, Theresa Gattung, Chorus, Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10, New Zealand Automobile Association, World Vision, Refresh Renovations, Sky City Auckland, Slingshot, Tait Communications and Westpac/Air New Zealand were victorious. And these case studies offer marketers of all stripes plenty of lessons worth replicating.

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Might and magic: Chorus' Gigatown reigns supreme at TVNZ-NZ Marketing Awards, Foodstuffs' Jules Lloyd-Jones takes top individual honour

  • TVNZ-NZ Marketing Awards
  • August 27, 2015
  • StopPress Team
Might and magic: Chorus' Gigatown reigns supreme at TVNZ-NZ Marketing Awards, Foodstuffs' Jules Lloyd-Jones takes top individual honour

Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year.

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The curtain falls on Gigatown campaign

  • Marketing
  • November 21, 2014
  • Jessy Edwards
The curtain falls on Gigatown campaign

After thirteen months and 5.95 million tweets, the Chorus Gigatown campaign is now playing its closing scenes, and there can only be one winner. Next Wednesday the long-awaited Gigatown victor will be announced.

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Chorus committed to Gigatown, gets handle on spam - UPDATED

  • Online
  • December 10, 2013
  • Amanda Sachtleben
Chorus committed to Gigatown, gets handle on spam - UPDATED

Chorus says Gigatown competition not under review despite financial troubles; says it has dramatically reduced spam among participants in the competition, which offers a region fast internet connectivity.

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Pity the fools who aren't down with Gigatown

  • PopPress
  • November 7, 2013
  • StopPress Team
Pity the fools who aren't down with Gigatown

Gigatowners trying to be crowned the winners of Chorus' initiative to grant speedy internet to one lucky region are showing their creative sides as the competition hots up. The contest got its first meme recently with nice casting of The A-Team hero Mr T.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Chameleon Partners, Waxeye kick ultrafast broadband contest into high gear

  • Advertising
  • October 30, 2013
  • Amanda Sachtleben
Chameleon Partners, Waxeye kick ultrafast broadband contest into high gear

Chameleon Partners has released the first of several new TVCs, along with a new website, spreading the word about Chorus' Gigatown contest that gives a Kiwi town the chance to win speedy internet.

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