Uber may not be flavour of the month with the powerful taxi industry, but it’s gaining plenty of fans around the world, including Google, which invested US$258 million in it last year. And, as part of a global promotion, it’s hoping to draw attention to the on-demand driver service by offering Aucklanders a chance to have some of Auckland’s finest ice cream delivered to their door.
Given the commercial slant of Valentine’s Day, and the willingness consumers have to shell out for objects for the objects of affection, there’s never any shortage of interesting creative ideas clamouring for attention at this time of the year. Some of them are pretty good, most of them aren’t. But here are a couple of local examples that caught our attention.
Two disparate markets will be temporarily combined from next week, with Gianpaolo Grazioli of Giapo and Jayson Bryant of The Wine Vault promising to bring Aucklanders a range of new frozen taste sensations by using some of New Zealand’s best sauvignon blancs in a series of sorbets.
Auckland gelato store Giapo is “in business to put a smile on children’s faces”. But Gianpaolo Grazioli, the store’s founder, is attempting to raise $10,000 for 300 kids who can’t make it to the store this year because they have to spend Christmas in the Starship Hospital.