News
Fresh up ventures back in time to celebrate 50 years
Beginning as just a way to use up leftover apples in the 1960s, one of New Zealand’s classic juice bevvies, Fresh up, is celebrating 50 years of production this month.
Beginning as just a way to use up leftover apples in the 1960s, one of New Zealand’s classic juice bevvies, Fresh up, is celebrating 50 years of production this month.
Campbell Arnott’s New Zealand has formalised its relationship with marketing agency Belowtheline after six months of competitive pitching on a project-by-project basis, putting the agency in control of “through-the-line marketing” across in-store activation, consumer promotional work and select television work for the company.