In an effort to provide images that resonate more strongly with an increasingly diversified market, Getty Images has launched Curve Visual Trends, a series of insights that takes note of how advertising is stepping out of set moulds to celebrate people irrespective of their ethnicity, body type, age, sexual orientation or gender.
Marketing, advertising & media intelligence
The old creative writing adage goes “show, don’t tell,” and this is clearly an axiom that Getty Images aims to tap into with a new infographic that details why companies should use transmedia storytelling to market their offerings.
Getty showcases New Zealand's beauty in a compilation that could easily double as a tourism TVC.
See the world from the perspective of our feathered friends with Getty's compilation of the best aerial footage from 2013.
The jandals are out in force, many have had the first sunburn of the season and the beaches are filling up. Summer is almost upon us once again, so to celebrate the closeness of the great yellow orb, here's Getty's top-selling beach-moment images in New Zealand.
We’re pretty sure there won’t be enough pixels in the world until we can distinguish our faces when the Earth is photographed from space. That said, Getty Images is offering some remarkable Giga-pixel and 360-degree images of some of the world’s biggest news events.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
In case you haven't noticed, New Zealand is a pretty photogenic place. And Getty Images has compiled its top-selling images of this beautiful country, as downloaded by the locals.
Offices are great. Free envelopes, unlimited instant coffee, beautiful fluorescent light, increased chances of early death. But how do you accurately portray this scene? Getty Images has collated a series of strange images from its collection. And we're sure everyone (especially those who find life-size parrots attractive) will be able to relate.
From Women Laughing Alone With Salad to Awkward Stock Photos, plenty of time can be wasted looking at ridiculous stock imagery. Getty Images has a whole host of them at its disposal as well and it's chosen ten of the most bizarre. See the slideshow here.
Getty Images already offers a range of grants to photographers, and it's added another one that aims to recognise excellence in portrait photography by emerging photographers.
Getty Images' Hulton Archive goes almost all the way back to the birth of photography. So, as part of an effort to highlight the breadth and depth of historic content available there, it teamed up with Short and Sweet to launch a film challenge with a twist.
Sustainability is an increasingly important issue for the business community. But how do you best show it? Getty Images' research into visual trends aims to find out.
Last year, Getty Images and its Brazilian agency AlmapBBDO released a commercial called 'From Love to Bingo', a collection of stock imagery that told a love story and clocked up almost three million views on The Yoob. And the pairing have continued on a similar path with their latest effort, '85 seconds'.
Technology is not king in advertising and design. Craft is. And Ignacio Oreamuno, the executive director of the Art Directors Club, think it's time for the industry to go back to its roots and make communications beautiful again.
In the first instalment of an ongoing series where we showcase some of Getty Images' best material, check out this selection of aerial, slow-mo, time-lapse and in-motion videos courtesy of the Red Bull Media House.