articles tagged 'Getty Images'

Top 20 Getty images chosen by Kiwis over the last year

  • Content Room, brought to you by Getty Images
  • October 29, 2014
  • StopPress Team
Top 20 Getty images chosen by Kiwis over the last year

As noted in a series of articles published on the Getty Images website last year, publishers and brands are starting to shift away from the stereotypical images that have until now typified what advertisers had constructed as perfection. The investigation into visual trends found that women were increasingly represented in positions of power, same-sex relationships were sometimes used in lieu of straight imagery, older people were appearing with greater regularity and beauty was being given a more flexible definition. Interestingly, the top 20 Getty images that have been downloaded by Kiwis since the beginning of the year also indicate that these international trends are starting to take shape in New Zealand. However, trends don't emerge instantaneously, and this means there were still some more conventional images included on the final list.

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Images you can almost touch

  • Content Room, brought to you by Getty Images
  • September 30, 2014
  • StopPress Team
Images you can almost touch

Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.

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How to win with images

  • Content Room, brought to you by Getty Images
  • August 4, 2014
  • StopPress Team
How to win with images

Getty Images takes a look at how online publishers (whether brands or bloggers) can use images to help tell stories that move audiences.

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Getty Images founder talks about the power of pictures

  • Content Room, brought to you by Getty Images
  • July 10, 2014
  • StopPress Team
Getty Images founder talks about the power of  pictures

Speaking during the Cannes Lions festival earlier this year, Getty Images founder Jonathan Klein uses a series of iconic images to illustrate the intrinsic potential of an image to move the viewer and how photography can, in fact, play an integral role in shaping the way we see the world.

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Gallery: a collection of striking images from the 'Our Moment' catalogue

  • Content Room, brought to you by Getty Images
  • July 7, 2014
  • StopPress Team
Gallery: a collection of striking images from the 'Our Moment' catalogue

Richard Newstead, a senior content editor at Getty Images, recently compiled a gallery of his favourite images from the 'Our Moment' collections featured on the website. The result is a varied series of 15 images that gives the viewer a momentary glimpse at colourful cityscapes, blissful dogs, blinding sunrises, re-imaginings of historical landmarks and more.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Cannes 2014: Getty broke visual stereotypes with #RePicture

  • Content Room, brought to you by Getty Images
  • June 27, 2014
  • StopPress Team
Cannes 2014: Getty broke visual stereotypes with #RePicture

The #RePicture hashtag was in fullforce at the Cannes Lions 2014. It was Getty Images' way of getting people re-thinking the way they look at the world, to let go of stereotyped visuals that are usually used to describe people and concepts. As Getty Images says, “It has often been said that if we can visualize it, we can create it, including a better world. And we can - using pictures, platforms, and influential channels such as media and advertising to ignite important cultural shifts.”

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Getty gets Kiwi-centric in new showreel

  • Content Room, brought to you by Getty Images
  • May 21, 2014
  • StopPress Team
Getty gets Kiwi-centric in new showreel

In October last year, Getty Images entered into a partnership with BBC worldwide, which gave the stock image provider exclusive global distribution rights of the BBC Motion Gallery. And now, in an effort to illustrate what this means from a New Zealand perspective, Getty has a compiled a showreel of Kiwi footage that provides a glimpse at the nation’s cultural and historical inheritance.

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The evolution of content marketing

  • Content Room, brought to you by Getty Images
  • May 5, 2014
  • StopPress Team
The evolution of content marketing

Although content marketing has become one of the latest buzz phrases uttered at conferences, it has actually been around since 1895, when John Deere started Furrow magazine, a publication dedicated to information for American farmers. Following this in 1932, after seeing value in being associated with well crafted content, Procter and Gamble sponsored a radio programme via one of its soap brands, adding the term soap opera to the vernacular. It's from this historical standpoint that a Getty Images video recently published on YouTube discusses how content marketing has evolved over the years to eventually give us a range of modern applications that that not only contribute to branding but also entertain viewers.

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Creativity stars in Getty compilation

  • Content Room, brought to you by Getty Images
  • March 31, 2014
  • StopPress Team
Creativity stars in Getty compilation

Stock imagery is sometimes criticised for presenting little more than over-used clichés, which offer little in the way of original brand representation. So, in an effort to illustrate that this criticism doesn't apply to its offering, Getty Images has just released a new video montage that showcases the broad range of imagery across its catalogues.

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Personalising content through POV footage

  • Content Room, brought to you by Getty Images
  • March 17, 2014
  • StopPress Team
Personalising content through POV footage

Cavan Huang, an associate creative director at Interbrand in New York, recently published an article on the Getty Images website on the effectiveness of point-of-view videos and how they can be used to tell brand stories.

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Brands become publishers: Getty on content marketing trends

  • Content Room, brought to you by Getty Images
  • March 3, 2014
  • StopPress Team
Brands become publishers: Getty on content marketing trends

As part of its strategic insights related to the marketing industry, Getty Images recently released an article by Catherine Toole, the chairman of Sticky Content, that discusses how the increasing popularity of content marketing is making brands look more like publishers.

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Empowering women through imagery: Getty partners with LeanIn.org

  • Content Room, brought to you by Getty Images
  • February 17, 2014
  • StopPress Team
Empowering women through imagery: Getty partners with LeanIn.org

On 10 February, Getty Images announced that it would be going into a partnership with LeanIn.org, a women’s empowerment not-for-profit founded by Facebook chief operating officer Sheryl Sandberg, which aims to create an online library of imagery that depicts powerful images of women and girls.

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A pic for every day of the year: Getty calendar offers galleries for historic events

  • Content Room, brought to you by Getty Images
  • January 29, 2014
  • StopPress Team
A pic for every day of the year: Getty calendar offers galleries for historic events

Getty Images has released an innovative calendar for 2014 that allocates specific galleries to every day of the year, thereby making it easier for website owners to update their sites with content (and imagery) relevant to a specific day.

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Getty showcases its award-winning snapshots from 2013

  • Content Room, brought to you by Getty Images
  • January 20, 2014
  • StopPress Team
Getty showcases its award-winning snapshots from 2013

Sometimes poignant, sometimes inspirational, the 2013 awards compilation from Getty Images offers a series of snapshots that captures the highs and lows of the human experience in a way that is only possible through the laconic medium of photography. Portraits of animal cruelty, political snapshots, sporting action pics, war photography and eerie juxtapositions appear alongside the more commonly seen photographs of natural wonders, artistic poses and press shots.

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Getty highlights the sublime

  • Content Room, brought to you by Getty Images
  • December 17, 2013
  • StopPress Team
Getty highlights the sublime

The August highlight reel from Getty Images is a visual celebration of creativity, natural beauty and special effects mastery that stands as a testament of the power of the camera lens.

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