articles tagged 'Getty Images'

Getty Images' Jacqueline Bourke on the visual trends defining 2016

  • Opinion
  • June 20, 2016
Getty Images' Jacqueline Bourke on the visual trends defining 2016
(image credit:David Vintiner)

Getty Images' Jacqueline Bourke identifies six key visual trends that have emerged in 2016 and shows how these are adopted by local and international advertisers.

Read more

And the VR craze continues

  • PopPress
  • March 3, 2016
  • StopPress Team
And the VR craze continues

There's been another big step towards virtual realty as Getty Images and 360Cities partner to make 360-degree photographs of the moon, and beautiful locations on earth accessible to customers while McDonald's happy meals gets a VR makeover in Sweden.

Read more

2015 told through Getty's images

  • Photography
  • January 14, 2016
  • StopPress Team
2015 told through Getty's images

In 2015, the Getty Images’ editorial team of photographers snapped away at many of the key news stories and events, covering more than 130,000 news, sport and entertainment events at home and around the globe: over 70,000 in entertainment, 30,000 in sport and 30,000 in news. Here's a collection of some of the most memorable moments.

Read more
topics
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Getty Images' Stuart Hannagan chooses five images that shook the world

  • Media
  • October 2, 2015
  • Stuart Hannagan
Getty Images' Stuart Hannagan chooses five images that shook the world

When newspapers published images of two-year-old Aylan Kurdi, drowned, lying facedown, the world was stirred and finally realised—or perhaps remembered—the horror of the Syrian conflict. But this isn't the first time images have significantly changed public discourse. As the following five images collated by Getty Images' Stuart Hannagan show, images have time and time again laid bare the uglier side of life. (Warning: this article contains material that may offend some).

Read more

From soccer dad to diaper dad: the changing representation of fathers in the media

  • Media
  • August 24, 2015
  • Andy Saunders
From soccer dad to diaper dad: the changing representation of fathers in the media

Early next month Kiwis will be celebrating Father’s Day. The one time of the year where dads (if they’re lucky) they will get toast in bed, maybe some chocolate and hopefully a lashing of affection and appreciation from the family. This is also the time when a lot of dad-inclusive advertising comes out, often promoting things like lawn mowers and DIY renovation equipment. But the idea of the dad is changing, and gradually this is being reflected in our advertising. Dad is no longer just into power tools, he also likes staying in and reading books with the kids, cooking and taking on what has traditionally been considered ‘feminine’ roles. Here’s Getty Images’ vice president of creative content’s take on the evolution of the dad and what this shows about our shifting perceptions.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Times they are a changin’: LGBT-inclusive advertising and its value for marketers

  • July 8, 2015
  • Holly Bagge
Times they are a changin’: LGBT-inclusive advertising and its value for marketers

Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.

Read more

Real, uncut, unedited: the growth of user-generated content

  • Content Room, brought to you by Getty Images
  • April 7, 2015
  • StopPress Team
Real, uncut, unedited: the growth of user-generated content

Approximately 300 hours of video content are uploaded to YouTube every minute—and the vast majority of it is created by regular users who capture personal experiences with Go Pros, smartphones and laptop cameras. So prolific is this trend of user-generated content that millennials are now sometimes referred to as Generation C, for Generation Content.

Read more

Not everything is pink and blue: Getty encourages marketers to go gender neutral

  • Content Room, brought to you by Getty Images
  • March 27, 2015
  • StopPress Team
Not everything is pink and blue: Getty encourages marketers to go gender neutral

For decades, pink has been for girls and blue has been for boys. This arbitrary assignation of colour to gender has for generations dictated the colour of children's rooms, clothes, stationery and toys. And these constraints that omnipotently decide 'this is for boys' and 'this is for girls' have also extended into other areas of children's lives, often limiting what they feel they are permitted to participate in. However, these notions that have until now been cast in plasticine GI Joes action figures and Barbie dolls are starting to melt together, blurring gender lines and giving children the ability to determine how they want to represent their personal identities.

Read more

Small cameras, big stories: putting the viewer at the centre of the action

  • Content Room, brought to you by Getty Images
  • March 18, 2015
  • StopPress Team
Small cameras, big stories: putting the viewer at the centre of the action

In the early '90s, video cameras for personal use were large clunky devices that most often delivered grainy footage to video cassettes that would almost invariably collect dust in a box located in some forgotten corner of the house. But as technology advanced the cameras became smaller and cheaper, and the quality they delivered improved drastically. Nowhere is the this trend more evident than in the story that underpins the rise of Go Pro. The evolution of camera technology has allowed an entire generation to capture footage and share experiences that were once restricted to only the person participating in them.

Read more

All about the sports

  • Content Room, brought to you by Getty Images
  • March 4, 2015
  • StopPress Team
All about the sports

Peruse enough mainstream news sites and you're likely to eventually see the Getty Images label tagged to the photography featuring on some of the stories. This is because the company today serves as an image provider for many publications throughout the world. Due to this affiliation with news, it's important for Getty to provide imagery that accompanies current affairs suitably.

Read more

20 popular iStock images showcase the shift in representations of love

  • Photo/Design
  • February 13, 2015
  • Rebecca Swift
20 popular iStock images showcase the shift in representations of love

Over the last few years, Getty Images has been tracking the type of imagery that companies prefer to use when it comes to representing their brands. And what the company has found, is that brands are shifting from the stereotypical stock types and opting for more varied and diverse alternatives. And these trends are also being reflected in terms of the imagery that brands are using to depict love in 2015. Rebecca Swift, the director of creative planning at iStock, shares her views on how Kiwi and Aussie representations of love are shifting.

Read more

Finding the stock image sweet spot in a changing world: Getty Images' Arran Birchenough shares his insights

  • Content Room, brought to you by Getty Images
  • January 28, 2015
  • StopPress Team
Finding the stock image sweet spot in a changing world: Getty Images' Arran Birchenough shares his insights

Arran Birchenough, the country manager for Getty Images in New Zealand, shares some insights on how brands can find that stock image sweet spot that lies somewhere between the generic and the overly contrived.

Read more

The year in pictures: Getty Images' top searches

  • Visual culture
  • January 12, 2015
  • Getty Images' creative team
The year in pictures: Getty Images' top searches

Getty Images’ annual top searches reflect a mix of the year’s events, news, sports, popular celebrities and other major stories and trending ideas. Here's what 2014 looked like.

Read more

Getty Images' predictions for visual content marketing in 2015

  • Content Room, brought to you by Getty Images
  • December 8, 2014
  • StopPress Team
Getty Images' predictions for visual content marketing in 2015

Throughout the course of the last year, Getty Images has been making a point of identifying the visual trends that define business culture in the modern age. In addition to seeing changes in media representations of women, middle-aged people and beauty standards, Getty has also drawn attention to the way technology is influencing photography through extreme close-ups and point-of-view cinematography. And as the world stands poised to draw the curtain on 2014, the team at Getty have taken a moment to look at what the future in a new article published on its website.

Read more

From mobile to desktop: Getty expands its Stream app

  • Content Room, brought to you by Getty Images
  • November 19, 2014
  • StopPress Team
From mobile to desktop: Getty expands its Stream app

Visual communications company Getty Images has release a desktop version of its Stream app, which makes it easier for consumers to "to access, curate and share" its vast range of imagery.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit