Old, fat, black, female, gay, disabled. Coming to a marketing campaign (quite) near you. And if the guys from Getty Images are right, your customers will love the diversity.
Marketing, advertising & media intelligence
APN NZ gets a new adman, Colenso BBDO adds a couple more to its flock, management shifts at Haystac, Jan Hellriegel aims to get Aeroplane off the ground, Jonathan Usher takes on new role with Datacom, Getty mans its new fort, Boyd PR adds a double and Mark Baillie moves up the Fisher & Paykel chain.
There are plenty of blogs devoted to strange and cringeworthy stock imagery. But what about stock video? It's also ripe for the prodding. And as the very funny Getty Critics blog proves, adding sound makes these generic scenes way better.
Flickr and Getty Images joined forces a few years back to build a platform that would enable the creation of a first class collection of royalty free and rights managed photographs. Photographers can submit their efforts to the Getty Images Call for Artists group and the Getty Images creative team then reviews photos, looking out for images they feel are marketable based on their expertise and inviting new photographers to join. There are now more than 600,000 images (and counting) from over 115 countries available to license (check out the full gallery here) and Getty has compiled the top-sellers globally.
Getty Images recently asked for submissions for creative projects that would help tell the stories of charities. And now applications are open for the 2013 Grants for Editorial Photography and Emerging Talent Award.
Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
TVNZ's Eric Kearley joins Rick Ellis at Telstra, Air New Zealand shifts some troops, Copper prepares for growth with a double, Rory Carter opens the doors of Red Dennis, Getty bolsters its APAC marketing team, CAANZ welcomes a new recruit, Kip Brook heads into academia, and James Mok and Kelly Bennett get the call up for Spikes Asia.
After weeding through nearly 1,600 image submissions, Getty Images has picked Aucklander Jamie Wright as the winner of Grab New Zealand, a photography competition that gave enthusiasts the world over the opportunity to show off their visual definition of everyday Kiwi life.
The flappers were flapping, the pin stripes were thick, the feather boas were ticklish and the awards were plentiful at the Great Gatsby-themed Magazine Awards at The Pullman last night, especially for the big winners Good and Cuisine. And don't you word and picture lovers scrub up nicely. Photos by Simon Watts from Getty.
Jessica Knox is added to the MediaWorks Radio arsenal, Jason Jones takes over photographers' agency Collective Force, Taxi Impact welcomes Felicity-Anne Flack as agency sales director, AUT students Devon Wood and Stacey Vergis take creative title, the PR Shop announces a new import, Ecoya finds some extra moolah and Getty shacks up with Lonely Planet.
As a way to showcase the mass of multi-media content Getty Images now has on offer, it runs an annual—and global—competition called Mishmash that challenges creatives, filmmakers, mini-documakers and anyone with a vision or idea to create short stories, video art or music videos using a mix of high res video, stills and music from the Getty library. And Kiwi entrants Marcia Hawira and Shay Morris took first prize in the Asia Pacific section for their video Natalia.
The fine folks at Getty took some snaps of people smiling with sponsors and holding certificates on stage at the Magazine Awards last night. You can read about who won here. And now you can see what they look.[nggallery id=8]
...because Colmar Brunton's resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray.
It's news Stinky Jim, but maybe not quite as you know it.
After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years.