Having already covered all aspects of retargeting from the basic to specialised in the Get with the Program(matic) series, AdRoll's Ben Sharp looks at how marketers can measure their results more effectively.
Marketing, advertising & media intelligence
This week, AdRoll's Ben Sharp looks at why creativity is integral to an effective programmatic marketing strategy.
With over two million Kiwis on Facebook and 100s of thousands on Twitter, social media offers a means by which to increase the reach of a campaign. This week, AdRoll's Ben Sharp looks at why social should be key to your programmatic marketing strategy.
Mobile ad spend is increasing rapidly, but advertisers need to be careful in regard to what they're spending their money on. This week, AdRoll's Ben Sharp discusses the importance of including mobile in a business' retargeting strategy and offers a few tips on how to use the channel effectively.
Following on from his previous column on jargon in programmatic, Adroll managing director for New Zealand and Australia Ben Sharp looks at how marketers can use segmentation to better target consumers.
DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There's no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.