There was a bit of kerfuffle recently when Carl’s Jr. had its American television commercial promoting its new Memphis BBQ Burger banned from television in New Zealand by the Commercial Approvals Bureau for using sexual appeal in an exploitative and degrading manner to sell an unrelated product. It responded by running a digital campaign driving people to view the ad on its YouTube channel. And it’s continued to embrace the controversy, with Special Group letting imaginations run wild by repurposing the TV commercial for radio.
Browsing: Geraldine Oldham
Carl’s Jr and Special Group explore radio loophole, embrace theatre of the mind