From the 100% Pure New Zealand campaign to the launch of the Honda City, George Hickton has proven time and time again that marketing is a philosophy that underpins a business, rather than just a function within it.
Tourism, like most sectors, has had a tough 2009 (although Kevin Rudd’s New Zealand ski season stimulus package certainly seemed to soften the blow).
With the world supposedly heading to hell in an economic handcart, it was inevitable that fewer international guests would grace our distant foreign shores. But …
TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.
On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said …