Over the years, the worst case scenario approach has typically been favoured to drum home road safety messages in New Zealand. And a degree of complacency has now developed among some who simply block those messages out. But the new ‘Drive Social’ campaign by NZTA and Clemenger BBDO has moved away from targeting specific groups with blood and guts and into targeting all drivers with warm fuzzies.
Browsing: Geoff Dangerfield
A new road safety campaign uses hidden camera footage to reveal the unscripted responses of ordinary New Zealanders finding out they are being driven around by someone high on drugs. The ads, produced by Clemenger, are the start of a multi-channel campaign aimed at reducing the harm caused by drugged drivers.