Browsing: Geoff Cooper

Movings/shakings
Affinity ID celebrates its fifth birthday, adds two big names to help drive growth—UPDATED
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Affinity ID kicked off in 2008 when Geoff Cooper and Angela Day took the agency into private ownership from the Clemenger Group. It began life with 27 staff and has grown to almost 80 digital specialists across a range of disciplines. And it has added two more big names to its board and senior management team, with Nigel Tutt joining as group general manager and Roger Shepherd joining as an independent director.

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Affinity ID acts local, thinks global after client hat-trick
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Direct and digital specialist Affinity ID has a proud history of boxing above its weight—both in its home market and internationally. And it’s now helping a trio of new internationally focused clients—Les Mills International, publisher PQ Blackwell and magazine stable Trends—do the same by taking their ideas into the global marketplace.

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To Affinity … and beyond
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Digital engagement specialist Affinity ID set up its Auckland office just two years ago. And, after spying a gap in the Australian market, there will also be an office in Sydney in the New Year.