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TVCs of the Week: 2 April
Hello there Toyota’s vehicular version of The Hangover, Mercury Energy’s new toy and GE Money’s one-word campaign.
Hello there Toyota’s vehicular version of The Hangover, Mercury Energy’s new toy and GE Money’s one-word campaign.
GE Capital, the mothership for brands such as GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance, reportedly had a changing of the marketing guard late last year and, after a brief dalliance with Y&R, moved in permanently with Shine. And the pair have launched the first major piece of work after that relationship was cemented in the form of a campaign for GE Money’s personal loans that focuses on one word: really.