GE Capital, the mothership for brands such as GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance, reportedly had a changing of the marketing guard late last year and, after a brief dalliance with Y&R, moved in permanently with Shine. And the pair have launched the first major piece of work after that relationship was cemented in the form of a campaign for GE Money’s personal loans that focuses on one word: really.
Browsing: GE Capital
Auckland indie agency Shine doesn’t really play the show-offy PR game like many of its contemporaries and tends to focus on doing good work for some pretty big clients like Fonterra, Speight’s and Hyundai. And it’s thought it has added another two scalps to that list, taking House of Travel off Saatchi & Saatchi and GE Capital off Y&R.