Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It's launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.
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Call of Duty's trailer for its Ghosts Onslaught content pack starts as every person's nightmare with kidnapping, but ends with the gamer's dream of time to satisfy their addiction without interruption.
With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.
There's nothing new about the dimension of smell in video games, but there is about a crazy looking character that plugs into your phone and emits the delicious scent of hot, buttery popcorn.
The dirty secret of gamification - which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users - is that the psychology is nothing new. The good news is it still works.