Browsing: games

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From falling down a hole, literally, to developing a mobile game with William Trubridge: GameStarter’s story
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Sometimes people find inspiration in the strangest ways, for GameStarter’s founder it was by falling down a 9-metre hole in Beijing which inspired him to create a free-falling mobile game. Now the young company has teamed up with free-diving champion William Trubridge to create a new game inspired by the urge to raise awareness about the dwindling population of Maui’s dolphin.

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Media school programmes make California debut
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Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It’s launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.

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Gamers in paradise
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Call of Duty’s trailer for its Ghosts Onslaught content pack starts as every person’s nightmare with kidnapping, but ends with the gamer’s dream of time to satisfy their addiction without interruption.

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Games get real
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With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.

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Smell the dongle
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There’s nothing new about the dimension of smell in video games, but there is about a crazy looking character that plugs into your phone and emits the delicious scent of hot, buttery popcorn.

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From digital to dollars: gaming gets serious
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The burgeoning games industry is making money for Kiwi exporters – and an increasingly diverse gamer audience with more devices than ever is force to be reckoned with. Two pieces of new research highlight strong growth in gaming, with a local survey showing mobile games made in New Zealand have been downloaded more than 130 million times in the last year.

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The dirty secrets of gamification
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The dirty secret of gamification – which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users – is that the psychology is nothing new. The good news is it still works.

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Esport a new world for marketers
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Kiwi marketers can tap into new revenue streams in the world of social sports gaming, played out at events and internet cafes and watched via online TV, a Wellington researcher says. Victoria University’s Dr Yuri Seo says the eSports world is a far as you can get from hibernating at home playing games. And it means new ways for brands to reach consumers through games.