Browsing: Game of Thrones
You may feel like you cannot participate in society if you don’t watch Game of Thrones. The fantasy programme has taken the world by storm and now Neon, the only legal streaming service in New Zealand with Game of Thrones on its lists, is a testament to that popularity as the site reports its best period ever off the back of season six.
This year, Red Nose Day will be hitting American shores via an NBC television event set to feature Julia Roberts, Will Ferrell, Jennifer Aniston, Reese Witherspoon, Jodie Foster, Jimmy Fallon, Neil Patrick Harris, Coldplay and others. And to announce the impending event, Coldplay and NBC have released a few teasers on YouTube featuring snippets from Game of Thrones: The Musical, an elaborate project developed by the British band with the help from stars of the TV show.
Game of Thrones is a show largely built on political intrigue, the dynamic between good and evil, the horror of war and ambition, giant dragons, the always-approaching threat of winter and the gratuitous chopping off of appendages. Of all these possible areas of interest, Denmark-based creative agency Seligemig decided to focus on the last one for its campaign leading up to the release of season five of the hit show.
Game of Thrones has seemingly become to Ireland what Lord of the Rings is to New Zealand: a perfect opportunity to market stunning landscapes to fans of the series. And for this reason, Tourism Ireland and HBO have been surprising Ireland’s residents and visitors by scattering fantastical Game of Thrones props around the country to promote the show while simultaneously promoting Ireland as a tourist destination for Game of Thrones fans, or anyone who admire the stunning landscapes in the series.
Yesterday, Sky was again reminded of how intense and instantaneous online outrage can be when advertisers don’t deliver on what’s promised. In this case, the promise involved simulcast streaming of the new season of Game of Thrones at the same time as viewers located in the United States. Sadly, as 1pm rolled in, the stream failed and the online fury ignited. And while it wasn’t difficult to find scathing comments about Sky’s streaming mishap, it was quite entertaining to see Slingshot engage in a bit of corporate banter.
So regularly was Sky TV’s ‘Bring Down the King’ promotion for season four of Game of Thrones awarded at the recent Axis Awards that host Jesse Mulligan at one stage sarcastically quipped “you might’ve heard of this campaign,” before handing out yet another gold to ‘Bring down the king’. And the campaign has certainly travelled around, picking up a slew of gongs for DDB on the international circuit. Now, following on from the success of this campaign, DDB and Sky have again combined social media and experiential elements for the promotion of the latest season of the hit show.
One of the benefits of social media is that, when used well, it can get punters to do something, unlike the vast majority of typically one-way commercial messages. And, as Simon Veksner wrote recently, “it’s well known that getting people to do something makes them more likely to buy”. To launch season four of Game of Thrones, Sky and DDB asked fans to tweet #bringdowntheking and help topple a seven-metre statue of the despised King Joffrey that was constructed in Aotea Square by Finch. And, judging by the big numbers, it would have to rank as one of the country’s most engaging social campaigns in recent memory.
Season four of Game of Thrones screens in the US today and on SoHo in New Zealand tonight. Sky and DDB have ensured Kiwis know about that with its very well-received, social-media fuelled campaign to bring down a statue of the much-despised King Joffrey. But HRV is also getting in on the act with a tactical spot called ‘Winter is Coming’ that’s set to run in the slot just before the premiere. Plus: Hell Pizza supports the bad guy and other entertaining parodies of the show.
Sky and DDB have some good news for haters of King Joffrey, the most despised character from the SoHo-screened series Game of Thrones. As the fourth season looms, fans won’t actually be pushing down a seven-metre-tall replica of Joffrey, but they can use their social media voice to the same effect.