People who like new things were treated to the live-streamed unpacking of Samsung’s Galaxy S6 and S6 Edge this week at the Mobile World Congress in Barcelona. And, instead of referencing its main competition Apple with its long-running ‘the next best thing is already here’ campaign, it’s changed its tune slightly, backed its more stylish metal and glass-laden phones and gone with the line ‘next is now’ for its early promotional clips.
Some brands might find it morally wrong to piggy back on a charity campaign but this doesn’t seem to have been an issue for Samsung in the UK.
I only had three days with Samsung’s latest flagship phone, the Galaxy S4. That’s not nearly enough time for me to do a proper review, so instead consider this a preview and commentary on my very fleeting flirtation with a good phone.