Browsing: Fuse

News
A perfect match: The importance of quality content and conversation in influencer marketing
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Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

News
Magic cups for Magic Mike
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To get Channing Tatum adorers ready for the upcoming launch of Magic Mike XXL, Fuse and OMD ran an activation to help support its other media by mass-producing some takeaway coffee cups with thermochromatic artwork with the Magic Mike cast on the front. And guess what happens when the cups get hot?

News
Georgie Pie and MediaWorks search for new comedy talent for 7 Days
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Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie’s first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the ‘Georgie Pie Comedy Apprentice’.

News
Fonterra hands Colenso BBDO some more business, looks to push social as a brand channel
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Colenso BBDO has long worked on Fonterra’s major brands like Anchor, Tip Top, Fresh ‘n Fruity and Mainland and it’s gradually been adding new chunks of the business to its roster, with the most recent being the addition of some smaller brands after Shine shacked up with Goodman Fielder. Now it’s added some more after the agency was appointed as the social media partner for all of Fonterra’s brands after a competitive pitch.

News
Fuse gets cricket fans excited using peer pressure
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I may be the only person to ever come out of the Sub-Continent to think cricket is boring, but even I’m more likely to head to a game if my mates tagged along. This is the idea at the heart of Fuse’s recent campaign for New Zealand Cricket.

Movings/shakings
Movings/Shakings: 31 January
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Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.

Movings/shakings
Movings/Shakings: 9 November
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Kim Hill gets a big international plaudit, Colenso gets greedy, Geoff Devereux goes indie, New Zealand Blood goes digital with Young & Shand, MediaWorks swipes another TVNZer, TVNZ’s new 7pm show gets going, Hayley Holt heads to More FM and Jason Willis lights his Fuse.

Movings/shakings
Movings/Shakings: January 20
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It is out with the old, and in with the new, in another exciting installment of “Who Goes Where?” TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally – ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year’s new black – please welcome Tangerine Tango, soon to be seen everywhere.