Airline JetBlue has encouraged a bit of petty theft in a recent campaign where its ad posters urged passers-by to take their ads ‘literally, literally’.
We’ve all had it. You’re having a nice relaxing evening at home after a busy day, and then you hear it. The dreaded door knock. You think, ‘But I’m not expecting anyone’. Then you open the door to see someone standing there, smiling nervously, clipboard in hand before they start awkwardly or over-enthusiastically bumbling through their speech on how you should switch internet provider, switch power company or switch religion. As you stare at them trying to look earnest, nodding and lapping up a healthy dose of second-hand apprehension and embarrassment you think to yourself, why must doorknockers exist? Power company Energy Online, which has vowed not to have doorknockers, has released an ad showing the most ideal doorknocking scenario.
For anyone who has young children, younger siblings, has some relation to a child or.. who has been a child knows that having children running around a house when there are precious things about can be a major source of anxiety and/or potentially despair. This ad for John Lewis Insurance, featuring a young girl dancing around her house will have you on the edge of your seat, expecting the worst to happen at any moment. But the anxiety is worth it.
In this day and age, it’s becoming increasingly clear that people don’t like being obviously advertised to. We don’t have the time, patience or interest anymore. A modern audience is a more distracted audience, it’s true. Content marketing company Scribble knows this, and it came up with a clever initiative to get Twitter users in the marketing realm (but not necessarily) spreading some ad hate in an attempt to champion content marketing
With a print run of 220 million copies, the Ikea catalogue has a distribution level that any author would be proud of. And it’s only fitting then that legendary German literary critic Hellmuth Karasek should be given the opportunity to analyse the pages and share his opinion on the narrative development, characters and language used in the book. Over the course of about five minutes, the critic pages through the catalogue, delivering a very dry analysis.
We’ve all had that moment, as we tell our friends about a great song we’ve heard, plug in our phones/laptops into some sort of speaker system, push play on our Spotify as we stare at them with a look of anticipation and glee on our faces (like above photo) while we wait for the song to start, but it doesn’t.
Since Google was first launched, Larry Page has shown his inner prankster through quirky doodles, elaborate April Fools’ jokes and a slew of Easter Eggs. And, despite the seriousness of his latest message on the launch of Alphabet, it still came with a sneaky touch of Google’s humour.
Old Spice and Wieden + Kennedy have created a comic-styled story through Instagram where players get to choose their own alternate endings using the platform’s tagging function.
You don’t have to look far to find a joke about Justin Bieber. Just about everyone has dropped a line about the tantrum-prone singer. And given the enjoyment people derive from laughing at the expense of the baby-faced one, Comedy Central has organised an official roast of the Biebs.
In a campaign announcing the release of the Moto 360 smartwatch, Motorola has aimed a satirical barb at the tropes that have so long provided content for cliched advertisements dedicated to high-end timepieces. Extreme closeups, slow-motion cinematography, snooty classical music and the soothing murmurings of an unseen narrator all combine to give each spot the look and feel of a standard watch ad. But just when it looks as though things are going to follow the usual script, things take a rather unexpected and very modern turn.
Given that it relies on bored workers to shop during the workday, hotel-booking website Last Minute has incorporated a defense mechanism into its homepage to ensure that workers are always only a single click away from the safety of a spreadsheet. A small link titled ‘the boss is coming – look busy’ navigates users away from the pink glow of the website to the safety of a jargon-filled spreadsheet.