The consumers demanded that it be brought back. Tip Top listened to them. And it seems the Grapefruit and Lemon Fruju fairytale continues, because Colenso BBDO’s new spot for the quintessential summer treat has won the first round of Colmar Brunton’s Ad Impact Award.
The General Strike, The Springbok Tour, Bastion Point, the Aotea Square riots … There have been many famous New Zealand revolutions; many examples of the masses banding together and showing their dissatisfaction. But none of them really compare to the recent consumer uprising to get Tip Top to bring back the Mint Trumpet and the Grapefruit and Lemon Fruju.