Goodman Fielder has picked up August’s Colmar Brunton Ad Impact Award for its spot featuring a baker attempting to evade a horde of villagers desperate to get their hands on a freshly baked loaf of Freya’s new low carb bread. PLUS: Reactive appointed Goodman Fielder’s digital agency.
Just over two months after taking the George Weston Foods account off DDB’s hands, Cloenso BBDO has now launched a slightly risqué campaign to get the Bürgen bread range noticed. Four outdoor billboards and four 15-second TVCs, all shot in a minimalist style by photographer Tim White, comprise the campaign, which encourages consumers of all ages to break their Bürgen virginity.
Who’s it for: Mammoth Supply Co by Shine and Robber’s Dog
Why we like it: How could you not like an ad that’s got that old cowboy dude from the Big Lebowski doing the voice over (apparently he never does ads)? Or an …