Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
Freeview’s recently appointed chief executive Jason Foden sits down for a chat with StopPress about where the business is heading.
We tested StopPress readers’ knowledge of modern media consumption. And the results indicate that things aren’t always as clear as what they seem.
Media consumption is changing. But by how much? Test your knowledge with the StopPress/Freeview TV quiz.
With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar to them? Freeview’s free-to-air TV offering is the answer and advertisers that understand the cultural connection local broadcasters have with New Zealand audiences stand to benefit.
We all like free things. However, the rise in SVODs has made audiences accustom to paying for entertainment. Stepping in to remind Kiwis that content doesn’t have to come at a cost is Freeview, with a ‘How good is free’ campaign by TVNZ Blacksand.
Tiny mobile screens. Precarious cables traversing a room. Shared headphones and a laptop in bed. All familiar scenes to anyone who has delved into online streaming. And while any of these examples are acceptable in certain circumstances, a new campaign from Freeview NZ shows there are some advantages to the bigger television screen, particularly when watching a show with someone else.
Far gone are the days where we got to the best point in our television show only to hear “cccsssshhhh” and see our screens produce an unnerving display of black and white fuzz as we frantically wrestled our bunny ear aerials into the most awkward and weird positions to get the picture back (only to have missed the best part). Luckily this hasn’t been a problem for a while, and our options for viewing television are always getting better, and today Freeview announced the launch of its new digital TV platform, FreeviewPlus, which allows Kiwis with the right technology to access on-demand video on new smart televisions.
Spark Ventures’ Lightbox subscription video on demand service officially launched last night, and, not surprisingly, its arrival seems to have been the catalyst for a fair bit of activity in the streaming space, with TVNZ now offering online box sets of Orange is the New Black, Freeview’s Sam Irvine talking up an integrated broadcast and broadband offering, Quickflix claiming that more competition is a good thing and Sky, which recently announced another big profit increase, getting set to launch its own streaming service for non-Sky customers. So who’s got the best offer?
There’s been plenty of discussion about the rise of subscription video ondemand services recently, with Spark’s Lightbox getting set to launch, Sky announcing it is planning a new Netflix-type service and Slingshot offering a controversial workaround allowing Kiwis to access overseas providers. But sitting relatively quietly in the background is Freeview, which is now being used in 67 percent of New Zealand homes and is hoping to launch an ondemand service later in the year that will cater to the increasing number of New Zealanders with connected TVs. General manager Sam Irvine says it will offer “the seamless integration of linear broadcast TV and TV over the internet”, so what does it mean for the gogglebox scene?