TVNZ is looking to offer advertisers a means by which to reach male audiences through a new free-to-air TV channel. We chat to the broadcaster's chief executive Kevin Kenrick about why it's made this move.
Marketing, advertising & media intelligence
Last year's PwC New Zealand entertainment and media outlook said conservatism needed to be shed if media businesses wanted to make hay in the rapidly changing modern era. And, according to the second edition, what previously looked like a wide gap between old and new operating models is now being bridged and the New Zealand market is finally starting to embrace the new ways in which punters consume content, with revenues in the sector growing four percent to $5.2 billion in 2011, PwC tipping an average of five percent percent growth throughout the 2012-2016 forecast period, and mobility seen as the biggest driving force of change.