Academic advertising isn’t typically renowned for its creativity and often tends to focus on the facilities or the wonderous achievements of its students. The University of Otago certainly does a bit of that, but it’s also continuing to push the uniqueness of the southern student experience and, after a big research project to see if it was still on the right track with its ‘Take your place in the World’ campaign, Zephyr has given it a refresh.
Browsing: Franklin Road
M&C Saatchi and the New Zealand Fire Service have launched a new multi-media campaign ‘Could you live with yourself?’ to promote the installation of smoke alarms. Currently over 90 percent of fire fatalities the New Zealand Fire Service attends do not have working smoke alarms.
Who’s it for: BNZ by Sugar, Exile Films and Franklin Road.
Why we like it: Portraying banks as good, honest business/community/family builders is a pretty tough sell at present given the financial sector’s greed and recklessness played a large part …