Foursquare, Memphis Meltdown and Freedom Farms all got some decent brand exposure in front of 80,000 people at this year’s instalment of the Red Bull Trolley Grand Prix. PLUS: Red Bull wins friends and influences companies with its cool factor.
BurgerFuel has once again hopped on the interactivity campaign train, starting a location based social media promotion with L&P and location-based digital platform for nerds, Foursquare.
Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand.
Air New Zealand already has plenty of customer loyalty, but plenty obviously isn’t enough, because the national carrier has come up with another way to inspire brand allegiance after it jumped on the location-based social media bandwagon and opened its Foursquare account.