Browsing: Four

News
Kiwi marketers still not convinced by Halloween – UPDATED
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According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT’s Halloween event lures the ghoul lovers.

News
Passion for anthropological evidence gathering results in obligatory Harlem Shake post
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Memery is a fickle mistress. One day you’re hot, one day you’re supplanted by people tipping milk over their heads for no apparent reason. And, generally speaking, you know a meme is close to death’s door when people in offices start partaking (or, in the case of flash mobs, when companies implement them as the experiential aspect of a campaign). Given there’s a website dedicated to agencies around the world that have embraced what the kids are calling the Harlem Shake, and given practically every media outlet in the world has collected some of the best efforts, it’s quite possibly in its last throes, but we couldn’t resist the pull of the thrust, so here’s our obligatory post showing local business folk indulging in weird, bacchanalian behaviour.

Opinion
The Year in Review: Liz Fraser
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While MediaWorks’ ownership and debt issues continued to bubble away this year, there were plenty of positives for those working at the coalface, including Four’s media brand of the year award and a very successful first run of The Block. Liz Fraser, who moved from MSN and chair of the IAB to take up the role of director of sales and marketing at Mediaworks TV, has her say.

News
Saatchi & Saatchi and Tui feel the love with 2012 Newspaper Ad of the Year award
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Last night at the Aotea centre, newspaper folk from across the land gathered to show off their wares to media and creative agencies and guest speaker Peter Thomson presented a fairly convincing case for the future viability of newspapers. And this year, the newspaper expo was topped off by the announcement of the newly rejigged Newspaper Advertising Awards, with Saatchi & Saatchi walking away with the $10,000 prize and the ad of the year honour for its very practical Valentines Day ad for Tui.

News
MediaWorks attempts to bridge the US gap with Fast Four sub-brand
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One of New Zealand’s perennial entertainment bugbears is the fact we have to wait a bit longer for our content than many other markets. It certainly doesn’t seem quite as bad as it once was, but, due to the big spoiler known as the internet, the delay is still bad enough to get Coro St fans riled up. And you don’t want to see Coro St fans when they’re angry. So, to try and remedy this national sense of FOMO (and perhaps limit the associated pirating), MediaWorks has unveiled a new sub-brand called Fast Four that trumpets the fact Kiwis will be able to watch some of their favourite shows on-air within a week of their world premiere.

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