One of the biggest nights of the direct marketing calendar was held last week in New York, and, as has been the case for the past few years, there was plenty of New Zealand representation, with Clemenger BBDO, Colenso BBDO, Ogilvy & Mather and Republik among the winners.
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Forest & Bird’s interactive print campaign continues to forge ahead, and this time readers will be graduated from using a $5 note and asked to reach for their $10 and $50 note, to put the whio or the kokako back into the illustrated scene. Meanwhile, the $5 campaign is forging into uncharted territory for Forest & Bird: the readers of New Idea.
The latest Forest & Bird fundraising print campaign by Ogilvy & Mather New Zealand hopes to get readers physically reaching into their wallets by asking them to hold up a $5 note and complete the picture of the Campbell Island flora and fauna.
Forest & Bird are muscling in on the election action, and reminding us to think of nature when we cast our vote with a "vote for nature" campaign that hopes to get people to keep in mind the political parties’ position on major conservation issues.