Footlocker has harnessed the power of social media and NBA player James Harden by getting fans to submit personal requests for Harden via Twitter in a campaign called ‘Play my Tweet’. The best ones will be printed on a basketball and Harden has to shoot hoops with the ‘requests’. If he makes the shot, he’s safe but if he misses he will need to carry it out.
Roger Federer is good at a lot of things: tennis, making boatloads of money and not really sweating much on court. But he’s not too highly regarded for his acting skills, as this groaner for Lindt shows. But through the wonders of modern technology, help might be at hand for those agencies hoping to get sports stars to better endorse brands. It’s certainly assisted NBA star Blake Griffin’s commercial skills.