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From agency to muesli – Jono Sorensen’s next venture
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When Jono Sorenson left advertising agency Carat in March to become a sales director at Diverse Media, he signed up there for only three days a week – because the rest of his time he now devotes to muesli.
He and fellow muesli-fan/fiancé Lucy Leckie have launched The Muesli Hub – “a platform to build your own muesli online and have it delivered to your door”. They want to inspire people to re-prioritise breakfast.