Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.
Marketing, advertising & media intelligence
While we all tucked into hot cross buns over the long weekend, around the world people enjoyed the Easter tradition in a variety of food forms.
Last week, radio personalities PJ Harding and Jase Hawkins introduced the world to a culinary abomination called Sushiwi, a disturbing conflation of a pie with a sushi roll. So in light of this unorthodox use of the humble pie, we look at some other examples of pies appearing in unexpected places.
Earlier this week Food Safety Minister Nikki Kaye announced the adoption of a 'Health Star Rating' food labelling system, which uses a star rating scale from ½ to 5 stars to indicate the nutritional value of a food product. The Association of New Zealand Advertisers' chief executive Lindsay Mouat looks at whether this will help consumers.
Right after warming our icy hearts with two poignant stories that were brought to life with eerie animations and haunting soundtracks, Chipotle has now released a trailer for its next ambitious advertising project: a satirical series comprising several 30-minute episodes.
Moving away from their standard, clean-shaven pastry visages, Pie Face has added a cartoonish moustache to their pies in an effort to help raise funds for men with health issues.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The recent call from Janet Hoek, Professor of Marketing at Otago University for "tobacco-type restrictions" on so-called unhealthy food and drink reflects the continued flawed thinking of many concerned about obesity, says the Association of New Zealand Advertisers' Lindsay Mouat.
As part of Colmar Brunton's inaugural New Zealand Dinner Plate Study, 1017 Kiwis were asked what they were having for dinner, who planned, cooked and shopped for the meal, what their attitudes and emotions were to cooking, and all the who with, what with, where and which day of the week questions you can think of. And while there were lots of findings that fit with what you'd expect, there were a few surprises too, chief among them that Kiwi blokes now make up nearly half of the growing ‘passionate foodies’ category and are generally more passionate about cooking.
Sick of banging a collection of mystery meats on the barbie when guests come calling? Tired of ignoring the culinary master within and failing to expand the recipe repertoire? Becoming morbidly obese due to a constant diet of beer and fish 'n' chips?