articles tagged 'food'

Food, puppies, grandmas: AA Insurance focuses on what we really care about

  • Advertising
  • May 18, 2017
  • StopPress Team
Food, puppies, grandmas: AA Insurance focuses on what we really care about

Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.

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Hot cross food

  • PopPress
  • March 29, 2016
  • StopPress Team
Hot cross food

While we all tucked into hot cross buns over the long weekend, around the world people enjoyed the Easter tradition in a variety of food forms.

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The life of pie

  • PopPress
  • July 21, 2015
The life of pie

Last week, radio personalities PJ Harding and Jase Hawkins introduced the world to a culinary abomination called Sushiwi, a disturbing conflation of a pie with a sushi roll. So in light of this unorthodox use of the humble pie, we look at some other examples of pies appearing in unexpected places.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Will the 'Health Star Rating' system help consumers make better decisions?

  • Opinion
  • July 3, 2014
  • Lindsay Mouat
Will the 'Health Star Rating' system help consumers make better decisions?
(Image credit: The Epoch Times)

Earlier this week Food Safety Minister Nikki Kaye announced the adoption of a 'Health Star Rating' food labelling system, which uses a star rating scale from ½ to 5 stars to indicate the nutritional value of a food product. The Association of New Zealand Advertisers' chief executive Lindsay Mouat looks at whether this will help consumers.

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Chipotle tackles long-form advertising with ambitious new project

  • PopPress
  • February 5, 2014
  • StopPress Team
Chipotle tackles long-form advertising with ambitious new project

Right after warming our icy hearts with two poignant stories that were brought to life with eerie animations and haunting soundtracks, Chipotle has now released a trailer for its next ambitious advertising project: a satirical series comprising several 30-minute episodes.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Pie Face mans up with mo and mushroom pie

  • PopPress
  • November 1, 2013
  • StopPress Team
Pie Face mans up with mo and mushroom pie

Moving away from their standard, clean-shaven pastry visages, Pie Face has added a cartoonish moustache to their pies in an effort to help raise funds for men with health issues.

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The folly of advertising bans and fat taxes in the fight against obesity

  • Advertising
  • June 7, 2013
  • Lindsay Mouat
The folly of advertising bans and fat taxes in the fight against obesity

The recent call from Janet Hoek, Professor of Marketing at Otago University for "tobacco-type restrictions" on so-called unhealthy food and drink reflects the continued flawed thinking of many concerned about obesity, says the Association of New Zealand Advertisers' Lindsay Mouat.

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Food for thought: Colmar Brunton dishes up Kiwi dining data with Dinner Plate survey

  • Marketing
  • September 12, 2011
  • StopPress Team
Food for thought: Colmar Brunton dishes up Kiwi dining data with Dinner Plate survey

As part of Colmar Brunton's inaugural New Zealand Dinner Plate Study, 1017 Kiwis were asked what they were having for dinner, who planned, cooked and shopped for the meal, what their attitudes and emotions were to cooking, and all the who with, what with, where and which day of the week questions you can think of. And while there were lots of findings that fit with what you'd expect, there were a few surprises too, chief among them that Kiwi blokes now make up nearly half of the growing ‘passionate foodies’ category and are generally more passionate about cooking.

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Side Dish for summer

  • Media
  • November 13, 2009
  • StopPress Team
Side Dish for summer

Sick of banging a collection of mystery meats on the barbie when guests come calling? Tired of ignoring the culinary master within and failing to expand the recipe repertoire? Becoming morbidly obese due to a constant diet of beer and fish 'n' chips?

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