Browsing: FMCG

News
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of ‘fake transparency’? – UPDATED
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UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.

News
The Kiwi equivalent of the Cronut? Lewis Road Creamery and Whittaker’s get New Zealanders slobbering with new chocolate milk
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Lewis Road Creamery, which was founded by Assignment Group’s Peter Cullinane, kicked off with a range of premium and ‘mass premium’ butters before launching its milk range. Both have found plenty of success, with the brand now stocked in a number of Countdown and New World stores around the country. Its ambition is to continue down the dairy aisle, and as part of that process, it’s hooked up with Whittaker’s to launch “New Zealand’s only chocolate milk made with real milk chocolate”. And it seems to have sent New Zealanders into a dairy-related frenzy.

Opinion
Topping the list
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In this instalment of Michael Carney’s Marketing Week: In the supermarket, it’s all about the shopping list. And it’s being made before going inside. Sky TV releases its annual numbers. And gets back into internet TV. Kiwi bucket list shows we’re really pretty boring. The numerous business opportunities of the iPad explained. Networks squeeze through football broadcast loophole across the ditch.