Electrolux Vacuums NZ has returned to local TV for the first time in six years with a local campaign pulled together by project strategist Daniel Piper with creative directors Guy Johnson and Phil Parsonage.
Browsing: Flying Start
As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of the well-established truths that were shaped over the last three decades.
A 21-gun salute for Haier, Rebel Sport, Fiji Air, New World and NZ Post/Maori TV this week.
Below the Line has crafted the Kiwi rewards programme for Sanitarium’s Weet-bix brand with an app that lets people redeem rewards for products, vouchers, experiences and competition entries. Identifying and signing reward partners was the biggest challenge for the agency, with more than $1 million of rewards offered.
They say regret is a pointless emotion, but what would ‘they’ know. So to inspire a few more Kiwis to get their ayes into gees and shake up the ‘ahhh, I’ll do it tomorrow’ attitude, AMP, Running With Scissors, DNA and Bloodhound Media have got together to launch the ‘act today, own tomorrow’ campaign.
Who’s it for: ASB by Droga5 and The Sweet Shop
Why we like it: It’s a good way to explain why ASB is better than its competitors. It’s got some added gravitas with the voice talent of Dame Judi Dench. And it’s a nice …
Whether it’s banks, bacon, lamb, insurance or telcos, there’s no shortage of brands trying to tap into the idea of New Zealandness. And McDonald’s and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.
A number of contenders this week, but in PC gone mad Kiwi fashion, why choose one winner when you could have three winners instead?
Who’s it for: Tui by Saatchi & Saatchi and Flying Start
Why we like it: Kiwis pride themselves on their storytelling. And a wee …
It’s all action for Tui at the moment: it’s just released a new Facebook app, it’s put its gnomes on TV for the first time as part of a big promotion, it’s treading a fairly fine line with some of the comments from the lovely ladies competing in the Miss Tui competition and now it’s just released the follow up to the impressive ‘Brewing Legends’ brand ad that was set free before Christmas.
Who’s it for: Warehouse Stationery by M&C Saatchi and Flying Start
Why we like it: How could you not like an ad that features post-it note balloons, scooters made of briefcases, cardboard buses or sellotape skateboards? It’s fun, it’s cute, it’s crafty and …