A new global campaign shot by Flying Fish to promote the new BMW 1 series features some of the City of Sails’ most iconic sights.
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With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport’s lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.
From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland’s best ‘training grounds’, there’s been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads have focused on highlighting New Zealand’s scenery and culture, and Flying Fish has continued the tradition with a spot for Sky Sports UK.