Browsing: Fly the Flag

Pleasures of the flesh: Silver Fern farms flies NZ’s meaty flag in front of visiting diners

During the Rugby World Cup, close to 100,000 visitors are expected to grace our shores and, if the throng of diners at the new Wynyard Quarter is any guide, they’ll be spending plenty of time and money sampling our food and beverages inbetween games. It’s a great opportunity to show tourists what we can do and, as part of its in-restaurant marketing push, Fly the Flag, Silver Fern Farms and Bidvest are doing everything they can to get Kiwi meat into visitor’s gullets by supplying New Zealand grown lamb, venison and beef to 138 leading restaurants around the country, including Logan Brown and Pravda in Wellington, the Hilton in Auckland and Tatler and Millbrook in Queenstown.