Browsing: Fly Buys

News
Fly Buys vamps up its email service
By

Fly Buys has made a few innovations to its service lately, having recently published a new and improved flyer-turned-magazine with Tangible Media and now it’s launched a new email approach developed with 1-1 and JustOne.

News
Fly Buys gives the gift of free parking—UPDATED
By

There aren’t many things more tedious than trying to find a park around Lambton Quay, Wellington, even on a good day. But if there is one thing that can quell how harrowing it is driving around in circles just to be pipped at every post by aggressive drivers with sharp parallel parking skills, it’s free parking.

News
Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year’s content—UPDATED
By

After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.

News
BNZ and Fly Buys show how customers can be good with money, even when they’re spending it
By

In recent years, Fly Buys has been on a mission to expand the range of things card holders can use their points for, whether it’s music, flights or toasters. And BNZ has been promoting some fairly innovative products lately as part of its ‘Be Good With Money’ brand strategy. Last year, the two collided, with BNZ announcing its KiwiSaver scheme members would be able to redeem Fly Buys points to make contributions to their or another person’s BNZ KiwiSaver schemes. And it’s released an ad via Colenso BBDO to trumpet that point of difference and show that its customers can be good with your money, even when they’re spending it.

News
Fly Buys installation filled with 60,000 Jaffas for jafas
By

We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.

Opinion
The Year in Review: Matt Pickering
By

When it comes to mergers, it doesn’t get much bigger than ANZ shutting the stable door on the National Bank. Everyone knew it was coming eventually, but having to say goodbye to the much-loved stallion still came as a shock to many. And from the relatively smooth IT switchover (thought to be the biggest IT project this century in New Zealand) to the roll-out of the different phases of communications, most would agree they did a pretty bloody good job of it. Matthew Pickering, head of retail marketing, pipes up.

Opinion
The Year in Review: Holty & Duster
By

It’s been a cracking year for the crew of Clemenger BBDO Wellington, with the agency winning four Cannes Lions, three Gold Effies, New Zealand’s only D&AD Yellow Pencil for Ghost Chips and securing more work in The Work than any other Kiwi agency. Here’s what caught the attention of the lads at the helm, Philip Andrew and Andrew Holt.

News
Fly Buys harnesses the charity swipe
By

Along with the main ‘every time you swipe something a little bit good happens’ TVC featuring a bunch of playful animals, the idea of creating little moments of joy has been brought to life in the real world with some nice experiential executions, like swipe-activated bubble gum billboards, bubble blowing Adshels and even a seat and a magazine on the Wellington waterfront. But for its latest trick Fly Buys has got the Wellington City Council on-side and is trying to bring some joy to an eight-year-old boy named Elijah.

News
Fly Buys and Clemenger BBDO tap into the ‘animals in advertising’ zeitgeist with shopping-related take on the Butterfly Effect
By

The recent Why Telecom campaign recorded a series of curly customer questions and then, to make the whole thing slightly less boring, decided to employ the services of a range of talking animals. And the new Fly Buys campaign by Clemenger BBDO has also gone heavy on the creatures—and on Butterfly Effect references—to show that “Every time you swipe, something a little bit good happens”.

News
Retro icon launches Fly Buys Facebook frenzy
By

Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards.

News
The little engine that could (advertise)
By

These days advertising seems to encroach on almost everything, public transport especially. But apart from DDB’s Instant Kiwi campaign back in 2010, which saw scenes from the Sistine Chapel installed on the ceilings of buses throughout the city, there hasn’t been much by way of skyward advertising, particularly when it comes to trains. But while the practice may be common in places like the UK, Auckland trains is only just now getting its first dose courtesy of a campaign run by Fly Buys to promote its Star Deals initiative.

News
2degrees sees the rewards as it partners up with Fly Buys
By

Loyalty NZ’s Fly Buys programme has captured the attention of another telco after Telecom pulled out of its partnership with the rewards programme close to three years ago. 2degrees has announced it has joined up with Fly Buys to rake in some loyalty points with its ever rising number of customers.

News
Step away from the toaster, donate Fly Buys points to Chch instead
By

There’s already been a steady stream of cash donations to the various Christchurch Quake appeals and plenty of initiatives from the business community to raise funds. Now Loyalty New Zealand, the company behind Fly Buys, has come up with another way to help those affected by the disaster by allowing its 2.5 million card holders to donate their points in one hundred point lots to the Red Cross or the SPCA Canterbury. So get in there and donate your points here.

Opinion
The year in review: Nick Vile
By

It’s been fairly tough going for the out-of-homers over the past few years. But, with the numbers now going in the right direction, the Rugby World Cup expected to up demand substantially and OMANZ starting to regain its teeth, there seems to be a bit of optimism—and even industry cohesion—afoot. Adshel’s new sales director Nick Vile, who took over from Pauline Hanton late last year, speaks his piece.

News
Survey shows it’s the money, not the thought, that counts
By

As we all know, it’s the thought that counts. But that really doesn’t matter at all if it’s a crap thought. As such, the amount of cash you splash is what counts in these consumerist days. And Kiwis’ Christmas shopping habits have been unwrapped (geddit?) in a new survey that has discovered stuff you probably already knew.

News
Brave New World scoops pool at Fly Buys marketing awards
By

Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer.

News
Please sir, can I have some more Fly Buys ads
By

After embarking on a fairly successful first foray into mobile out-of-home advertising to draw attention to its Fly Buys Music offering during NZ Music Month, Loyalty New Zealand has gone back to good old reliable mass-awareness television with a new campaign that aims to drum up support for its partners among different groups, including flatmates, builders, mums, teenagers and even orphans.