Phones at the ready, New Zealand: Adshel will be unveiling a new offering called ‘Adshel Mobile’ on Monday, which the company claims to be the first out of home mobile network in the country. And the first campaign to use the techy wares will be Fly Buys Music.
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Loyalty New Zealand, the operator of Fly Buys, has signed a contract with Universal Music New Zealand, upping the number of songs available to download on Fly Buys Music – and be paid for with Fly Buys points – to 280,000.
Loyalty New Zealand head of marketing and product development Chris …